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Free script - 10 pages

The one-page phone script that books the job

What a good answer sounds like, word for word, and the six things that lose the job before you ever quote.

Where should we send it?

Free. No card, no call from a salesperson.

The number you answer the phone on.

The download appears on this page as soon as you submit. We will send one text to check it arrived. Reply STOP to any message and we stop. We do not sell your details.

A telephone handset resting on a sheet of ruled paper beside a pencil

What is in it

  • The one-page script itself, sized to print and tape above the desk
  • The first fifteen seconds, word for word, and why the order matters
  • Five questions that qualify a job without interrogating the customer
  • The close: booking a time instead of promising a call back
  • Six habits that lose the job, with the fix for each
  • A version for whoever covers the phone when you cannot

10 pages. Written for someone holding a phone in a van.

Answering is not booking

A call that gets picked up, listened to politely, and ends with 'someone will call you back' is a lost call with extra steps. The customer rings the next number on the list while they still have the phone in their hand.

ServiceTitan's data on more than 3,000 trade companies puts the average call booking rate at 42%, and 24% for shops with fewer than five technicians. Their own analysts say 90% is achievable. Almost all of that gap is what happens in the four minutes after someone says hello.

The script is one page because it has to be usable

It fits on a single sheet. Print it, tape it above the desk or stick it on the dashboard, and it works on the first call without anyone studying it.

The rest of the PDF explains why each line is where it is, so you can change the wording to sound like yourself without breaking the order.

The six things that lose the job

Quoting a price before you know the job. Asking for the address last. Promising a callback instead of offering two times. Letting a caller hang up without a number you can reach them on. Explaining your process. Saying you are busy.

Each one has a fix, and the fix is usually a shorter sentence than the mistake.

It works whoever is holding the phone

There is a second version for a spouse, an office manager, or a tech covering the line for an hour. Same order, fewer assumptions about trade knowledge.

If you would rather nothing ever went to voicemail in the first place, that is our product. The script stands on its own, and plenty of people will only ever need the script.